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10 Simple To Follow Tips To Get Your Ads Read

by Yan Taylor on 2007-09-24


Do you post to message boards, email a subscriber base, or post to classified ad sites or newsgroups? It's very well known that people will usually read the subject line before they read the ad or message, so it's important for your subject line to stand out. Below are ten simple yet powerful tips to get your ads noticed and read.

1. Use the extra white space in your subject line creatively. For example, you can add extra blank spaces between certain words to draw attention to important details.

2. Change the case of your words. For example, you could try using a capital letter between every other lower case letter, using all capital letters in certain words or combining capital letters with lower case letters.

3. Instead of using only letters, try also using text symbols. For example, you could use symbols between certain words to draw attention to a certain word or phrase. You could also start and finish your subject line with a certain symbol for emphasis.

4. Try beginning your subject line with the word "STOP!". Many people will pause when they read this word, so using this tip strategically can help lock your readers in and get them into your ad.

5. Ask people a question in your subject line. Asking a question can get people in the mode of trying to answer. Also, try using a subject line that is a bit off center. Doing this can get people reading your ad to find the answer.

6. If you are offering freebies to your target audience then you need to use the word "FREE" in your subject line. This works for pretty much anything you want to give away free and tells your readers straight out what your ad is about.

7. Try Beginning your subject line with a smile :). Offline people use smiles to gain the attention of people and to win their trust, so try them out online. This can set the right mood to get your target audience to your ad.

8. Don't use unbelievable claims in your subject line. Unfortunately people get ripped off all the time online and it is definitely harder to gain the trust of readers these days. Don't use these kind of claims or your ad will be largely ignored.

9. Avoid using all capital letters in every word of your subject line. If you do this then your subject line will be hard to read and it will look unprofessional. Also, using all caps is considered shouting on the net and that is no way to win over readers.

10. Test, test and test again. Testing different subject lines to see which one gets your ad read and, in the process, draws the most traffic to your website is absolutely necessary if you want your ads to be successful.


About The Author: Before investing your resources into internet marketing products, make sure you check out Yan Taylor's informative resource website on internet marketing advertising and other internet marketing topics. This article is available as a unique content article with free reprint rights.