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21 ways to increase web traffic

by Mikel on 2006-08-10

1. Get your own domain name. People will never forget catchy domain names. Be sure to choose a short and easy to remember domain name that is suitable for your business.
2. Submit to search engines: This is one of the first steps towards increasing your website traffic. Don't wait for the search engines to find your site, go ahead and submit it to them. Visits by the search engine robots are a key way to increase website traffic.
3. Add your ad or website address to your own email or blog signature. This way each time you send an email or write in a blog, you'll promote your own website.
4. Tell your visitors to bookmark your website. They may see your web site listed in their bookmarks and visit again.
5. Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site.
6. Update your website, your website should always be up and running. Maintain a clean design and check for broken links, images and pages. If visitors always find what they want and need, they will surely be coming back. Plus, search engine robots love a site with changing content.
7. Pay-Per-Click Campaigns (PPC). Almost all search engines offer some sort of Pay-Per-Click advertising. This is a great way to get targeted traffic to your website. Keep in mind that major search engines will charge more than smaller ones.
8. Put yourself in the shoes of your potential clients. Ask yourself what search words they would use to find your types of services.
9. Print T-shirts, order custom-made shirts and wear your web address on your back. Sponsor a local sports team who will wear them, or use them as promotional giveaways.
10. Traffic Exchanges. Traffic exchanges offer a webmaster an instant, free way to get traffic to their site. The way most traffic exchanges work is pretty straightforward: I view your site, you view my site. The ratio of sites you view to your site views varies from site to site, usually 2:1. Traffic exchanges also offer a multi tier referral program that gives you a fraction of traffic earned by affiliates you bring into the program. You can simply search the term "traffic exchange� or “autosurf� in any search engine and you’ll find hundreds of them.
11. Another great way to boost your traffic is by a Tell a Friend form or button that you can put on your website. With this, your visitors can invite their friends and their friends, on and on. This way your traffic will keep flowing if this happens.
12. Give away stuff, purchase things like pens or mouse pads with your website name and URL on them and give them away to your customers.
13. Writing articles is a great, free way to promote your website, and can bring in a substantial number of targeted customers to your site, usually within a few days. The key is to submit your article to as many databases and directories as possible.
14. Link exchanges are a fantastic way to increase web traffic, and the benefits are twofold. Not only do you get traffic from the linking website, you also get the added benefit of better search engine placement through link popularity.
15. Buy web traffic. This is a more "hands-off" way to get traffic to your website. Pricing for quality, targeted web traffic can vary greatly from site to site but it is recommended to look for web traffic campaigns that offer targeting to your particular audience.
16. Although this more of real world approach, it is also a good way to promote you website, you can try; sponsoring a car, purchasing a billboard or printing out flyers.
17. Copy winners, if there are sites in your topic area that already get lots of hits, visit them to see what they do that is different from your website. If it's at all possible, mimic what they do to add the same value on your website.
18. Free advertising sites, there are many websites, newsgroups, directories that will allow free publicity of your website. You can post ads there and promote your website.
19. Test your website frequently for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your website look unprofessional. If your visitors can't order, navigate to where they want to go or see pictures of your product, they likely won't revisit or order.
20. Link with government offices; check if your local town / county government or county tourism office has a website; ask to be included on their website if it's suitable to their content. New-comers to a town and those considering relocating to your area, often check these sites to familiarize themselves with what services are available. Plus it doesn’t hurt to have one more website linking to you.
21. Make sure you are giving them access to contact you via:
a. A valid and frequently checked email address.
b. A valid and working phone number.

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