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What is it that makes an article great? Greatness is in the eye of the beholder. In my opinion, a great article is one that achieves massive amounts of page views, lots of URL clicks, and produces a large volume of traffic to my website. That, in my opinion, is a great article.

More importantly, how do you create a great article? Or how do you create lots of great articles? In my experience, all great articles have 4 things in common.

1) Great articles have a really good title that attracts readers.

The title represents your advertisement for the article. A good title almost compels people to read your article. In most cases, it is the only thing that people will see when they are looking through a list of articles. Use careful thought when selecting a title. It must honestly describe the article. It is of no benefit to falsify your title. People will click away if your article doesn’t deliver the information promised in the title. It must use key descriptive words that people are interested in today.

2) Great articles provide information that people are searching for today.

Use keyword research to determine what information people are looking for. If no one wants the information that your article is providing, there is a good chance that you will get very low page views (even if it’s a fabulous article).

3) Great articles provide information in a well thought out, grammatically correct format.

Always use software to check your spelling and grammar. There is nothing that turns off a viewer more that reading an article that is filled with errors. If you do not have a spell checker on your computer, you can find sites that will provide these services free of charge, take advantage of them.

4) Great articles have well designed resource boxes that encourage viewers to click.

Do not try to give your life history in the resource box. No on really cares where you went to school or how many ugly kids you have unless you are famous. Design a separate resource box for each article you write. Target the links so that they are related to the information presented in the article. That way, those who were interested in your article may also be interested in related items that you are promoting.

Great articles satisfy all of the criteria above. If any of those four items is missing, your article will probably fail to achieve greatness. Fortunately, I’m usually happy with an article that is just pretty good.