5 Steps to Seminar Marketing
by hseitz on 2007-09-23
More than likely, you've attended a seminar, workshop or live training event at some point in your life. Whether you've been to a "Tony Robbins-type" event with thousands of people or a much smaller, workshop format with only a handful of people and lots of interaction.
But, have you ever thought about marketing your own seminar?
It's actually simpler than you might think to market your own seminar. You just need to know the steps to a successful seminar and, most importantly, how to get people to come to your seminar.
Here are 5 things you must know about seminar marketing before you begin marketing your event.
1. What is your seminar or event going to be about?
Your seminar can be about anything on which you are knowledgeable. From health and wellness to real estate to the internet even to dog grooming or gardening! The most important thing is that you have a passion for what you're going to be teaching at your seminar.
2. When/where is your seminar going to be held?
Believe it or not, this is one of the most critical components to a successful seminar. There are many things to consider such as time of year, national holidays, weather, specific hotel chains, etc. But, it's important when planning your seminar to pay close attention to this step.
3. What is your seminar format?
Will you have 100 people at your seminar or will you hold a seminar suited for 10-12 people? Either way, you can have a great event, but your strategy for one is much different than your strategy for the other.
4. How are you going to market your seminar?
Depending on the type of event you are having, you may want to consider local networking activities and local media or you may opt to go on a more global scale with regard to your seminar marketing and utilize the Internet, direct mail, and mass media. Marketing is probably the most critical component to a successful seminar. Without "cheeks in those seats", you have no seminar!
5. What details are important while running your seminar?
Getting people in your seats is the first step to a successful seminar, but equally important is the experience attendees have while AT your seminar. You want people to go home and tell their friends they have to attend your seminar, event or workshop. You want killer testimonials FROM your seminar to use in marketing and you want honest feedback to improve with each seminar you run.
Follow these strategies and you are well on your way to a successful seminar.
But, have you ever thought about marketing your own seminar?
It's actually simpler than you might think to market your own seminar. You just need to know the steps to a successful seminar and, most importantly, how to get people to come to your seminar.
Here are 5 things you must know about seminar marketing before you begin marketing your event.
1. What is your seminar or event going to be about?
Your seminar can be about anything on which you are knowledgeable. From health and wellness to real estate to the internet even to dog grooming or gardening! The most important thing is that you have a passion for what you're going to be teaching at your seminar.
2. When/where is your seminar going to be held?
Believe it or not, this is one of the most critical components to a successful seminar. There are many things to consider such as time of year, national holidays, weather, specific hotel chains, etc. But, it's important when planning your seminar to pay close attention to this step.
3. What is your seminar format?
Will you have 100 people at your seminar or will you hold a seminar suited for 10-12 people? Either way, you can have a great event, but your strategy for one is much different than your strategy for the other.
4. How are you going to market your seminar?
Depending on the type of event you are having, you may want to consider local networking activities and local media or you may opt to go on a more global scale with regard to your seminar marketing and utilize the Internet, direct mail, and mass media. Marketing is probably the most critical component to a successful seminar. Without "cheeks in those seats", you have no seminar!
5. What details are important while running your seminar?
Getting people in your seats is the first step to a successful seminar, but equally important is the experience attendees have while AT your seminar. You want people to go home and tell their friends they have to attend your seminar, event or workshop. You want killer testimonials FROM your seminar to use in marketing and you want honest feedback to improve with each seminar you run.
Follow these strategies and you are well on your way to a successful seminar.
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