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STATESBORO, GA, June 4, 2007 - Sahara Smoke, a
hookah company located in Statesboro, GA,
received their first major shipment of Akhla
Charcoal Briquettes - a product of Greece.

Akhla charcoal briquettes light rapidly, needing
no more than 3 seconds of direct flame exposure.
After their initial light, they give off no extra
smoke or flavor. "It's the most convenient thing
to happen to hookah since running water," says
Jonathan Crim, a manager at Sahara Smoke Company
and hookah connoisseur. "They really put the
quick in quick-lite."

Akhla has one minor downfall. When initially lit,
there is a great deal of smoke released, so it
should be lit outside. However, they burn
vigorously after that, giving off a high amount
of heat for a little over an hour. Akhla is
highly applicable to people looking for charcoal
for either incense or hookah use.

Most quick-lite coals are notorious for imparting
a slightly off taste on any flavored tobacco
being smoked. Akhla charcoals burn all the way
through when first lit, and then burn cleanly for
the remainder of their life. "It really doesn't
impart a taste, absolutely no interference with
the flavor," says Rodney Masri, founder of Sahara
Smoke.

One more thing sets Akhla apart from the average
quick-lite charcoal, after it's through burning
it doesn't crumble in on itself, it stays a solid
briquette, in the same shape as it originally was.
"I really like how Akhla doesn't crumple," says
Magnum Owens, manager of HookaH-HookaH Tobacco Co.
and tobacconist. "Especially when you use
tinfoil or charcoal screens on your hookah bowl,
ash tends to get down into the tobacco and give
it a harsh taste. You don't have to worry about
that with Akhla."

Akhla charcoal is available from www.saharasmoke.
com. The retail price is $1.50 per roll or $20
per box. Each box contains 20 rolls and each
roll contains six coals. For businesses
interested in wholesale and distribution pricing,
call 1-866-208-1339.

Sahara Smoke Co. started in 2002 as a small
internet retail distributor, and has grown
exponentially since. The company is run in a
family-style, all employees are encouraged to get
to know each other and stay close-knit. They
offer quality hookahs, hookah tobaccos, hookah
accessories and hookah apparel. To see all
offered products visit www.saharasmoke.com.