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When it comes to success of eBay most are lead to believe the ultimate goal is to become a eBay Power Seller. However it would seem others have a different view of this.

Sydney Johnson looked at the accepted practices and then looked at effective ways of laughing at those who followed the herd and has become a bit of rebel with her unconventional but highly succesful underground methods.

After almost ten years of highly successful trading on eBay she is also the master teacher of a You can find her great course Auction Genius Course if you want Sydney to coach you, is superb for all levels.

When building your eBay business like most traders you are likely to strive for a high level of quality feedback. Which shows your current and future prospective customers your business is run effeciently.

Becoming a "Power Seller" is an status all serious sellers on eBay are looking to achieve, as quickly as possible but an experienced and wise Sydney Johnson reminds us that this may not be always to our advantage.

"I was a Power Seller for a while, until I started realizing that I don't want to draw attention to myself. So what I do now is have lots and lots of IDs with low feedback - and I purposefully keep it low and keep my head down so that nobody notices me."

High seller profiling can backfire on a business when things go wrong. This can happen to the most professional outfits. Sydney had a delivery of soiled goods go out to several hundred customers. The supplier had always been reliable and she had had no reason to suspect that there were problems. It took time and effort to counteract the effects of the avalanche of bad feedback that resulted from this single issue.

Sydney might be seen as unconventional in her out look but she does not look to do anything which might get her banned from eBay and it's ever growing rule book.

Although not a rule breaker she chooses to push the envelope. But Sydney is not just thinking as eBay as place to promote her products she is much to savvy for that. She looks at eBay as an hugely popular lead generation tool and looks to build her own customer lists cheaply and effectively to bring additional stability and sales to het business.

Few eBay traders are aware of the endless potential eBay afford them and lack the independent thinking to see the bigger picture.