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Article submission software is perhaps one of the best internet marketing tools ever created in this decade. Article marketing has come a long way to become one of the core traffic building strategies for internet marketers and webmasters. There are many merits in submitting articles which we will shed some light on. We will also see why article submission software can multiply our marketing efforts by hundred to thousand folds.

Articles tell the world about our opinions and basically any information we would like to share with our readers. The objective behind the whole idea of article marketing is to entice our readers to follow the link in the resource box to our websites. But in order to do so, we need to give them a good reason. The articles we write are like a movie trailer or song snippet, an introduction to something interesting and exciting or beneficial behind the resource link. People can write an excellent summary of a topic based on the website theme, or offer hot tips or free gifts in the article to convince them to visit their websites. In any case, your reader gets what he or she wants while you get a targeted visitor.

Writing your article requires creativity and much thinking. Submitting articles is a manual task. Submitting to one or two article directories is still not much of a hassle. But in order to be really effective, we need to submit to hundreds of article directories. It is not funny when you have to submit your articles to so many directories. You practically have to sit in front of your monitor and painstakingly fill in the article fields at each website for hours to days. The experience is horrible especially when the user interface at each article directory is so different. Webmasters used to do that when there was no such thing as an article submission software. They understood the power of article marketing fully and even more on the huge exposure they would get if they submit to hundreds of article directories. In fact, webmasters can get instant traffic the moment their article is accepted at these directories, and we are talking about hundreds of laser-targeted traffic that converts well.

Article submission service sprung up to meet the increasing demand for mass submission of articles. Those were the early days when none had developed decent article submission software that could do the job. Sites like The Phantom Writer, iSnare, Ezine Trendz and Submit Your Article came in to take a piece of the action. Though they have made submitting articles so much easier, the prices they charge are definitely not easy on the wallets. Some of them provide editorial review which is good but it can take ages before your articles are considered fit for submission. Limits and restrictions at each site in particular, the number of articles you can submit make them a less palatable option.

Fortunately, software developers took advantage of the opportunity to create article submission software that could carry out submission of articles at much more affordable prices. New generation article submission software are even able to automate the whole submission process. Some come packed with powerful features that allow manipulation of your content to create uniqueness.