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Chanel perfume really needs no introduction. It is the most widely recognized name in perfume and it has been around for nearly a hundred years. It is widely regarded as the best perfume a woman can dab on her wrists and anyone who says differently is a peasant. Lol...

Sadly, many imitators have tried to sully the great name of Chanel by making cheap knockoffs and selling them to all those who wanted to pretend to be rich and famous. It has been especially prevalent in third world countries, such as Thailand and India, where the police do not care for trademarks as we do in America.

For those of you who are wondering what the big deal about Chanel is, let me explain. Coco Chanel (Chanel's founder) wanted a perfume that embodied high-society and empowered women. She spent her life endeavoring to reach her goal, and while she probably didn't expect her perfume to be this big of a deal, she made it a big deal from the start.

Thus, today all the famous personalities in the world including of course the Hollywood beauties are all sporting Chanel perfume, all of which contributes to the popularity and glamor associated with such a brand of which Chanel Number 5 is a good example.

But without even knowing it, these rich and famous people have given back to Chanel. By wearing Chanel, they are providing a source of free advertising that has spiked the sales of Chanel even higher. Women will eagerly buy it after learning Nicole Kidman wears it, or Paris Hilton, or any famous woman really.

Of course it helps to have a hundred years to tweak your marketing plan, and that's an area Chanel is not weak in. They have kept an edge on the marketing campaign, such as hiring Nicole Kidman to be the face of Chanel and producing an advertising film starring the actress. They are on top of their game and their profit margin reflects their great successes.

The hugely popular Chanel No. 5 that was the brainchild of Ernest Beaux contains ylang-ylang and also neroli and blends of jasmine as well as rose makes for a very alluring perfume indeed. Though no one (outside of the company) really knows the exact blend, there is no doubting its popularity and it is believed that a bottle of Chanel No. 5 is sold once every thirty seconds. So, this product is certainly filling the coffers of its maker while proving it a huge success with the public as well.

It usually costs about $80 dollars to get you a 1.7 oz bottle of the famed Chanel No. 5, but if you order from a discount site, you'll get a 2.5 oz for roughly the same price. No matter what happens, Chanel is here to stay and it's no secret, if you want to impress, you need Chanel.