Educate Your Customer to Make the Sale
by jjarrett on 2007-09-23
If you've been on the internet for any length of time, you've probably seen thousands of ebooks, courses, and other types of tutorials on just about any topic that you can imagine.
The problem with a lot of these courses and ebooks businesses are giving away are junk. They don't contain any real information. Many are nothing more than blatant sales pitches.
Although it may seem like a waste of time to create a course when this technique seems to be so overused, have you ever considered that this could be a way to sell more of your products and services?
Although the market seems to be flooded with courses, ebooks, and tutorials, there's alway room for this material provided it's high quality.
What is key is creating a course or ebook, or some other type of tutorial is to offer some real choice information nuggets your readers don't know.
Although you can create a course, ebook, or tutorial out of others' articles, this isn't really a good idea unless you can find really valuable, and useful, content.
If you decide to go this route, you'll need to do some research. There are plenty of top notch article directories where you can find articles to create your course:
Ezine Articles - http://www.ezinearticles.com
Go Articles - http://www.goarticles.com
Both of these article directories are general article directories and contain plenty of articles on just about any topic.
If you can't find enough quality articles to create your course, then you may want to consider more specialized article directories.
You can find find article directories here:
Directory of Article Directories - http://www.directoryofarticledirectories.com/ - Although this is a fairly new directory, you'll find quite a few niche article directories on a lot of different topics.
When selecting your articles, you should select at least seven. It takes an average of seven contacts with your reader to make the sale.
Send them out over a period of at least 30 days or more. One or two emails per week is plenty. Don't bombard your reader with email. Include a short note to your reader, and make sure that you mention your product or service. Be subtle about it. No one likes to be sold.
The other alternative is to write your own course. Personally, this is a better choice because your content is original. You have an opportunity to give your reader a few choice nuggets they won't know, and it's an opportunity for you to really show your potential customers what you really know.
Tie these nuggets to your products and services and show what your products and services can do for your readers, and you have a winner.
When you're ready to take your course to the next level, you need to publish it for wider distribution. Sites like Learno, http://www.learno.com, can help you publish your course, as well as turn your course into a real book for publication. This will allow you to leverage your work and share your knowledge and expertise more quickly.
By leveraging your work, you'll brand yourself as an expert more quickly. Potential customers who are interested in your offers will seek you out. This will save you time and money on your internet marketing efforts. by driving targeted visitors to your site.
Although using courses, ebooks, and tutorials to promote your products and services has been overused, if you create quality content and offer your visitor something useful, you'll increase your chance of making the sale.
The problem with a lot of these courses and ebooks businesses are giving away are junk. They don't contain any real information. Many are nothing more than blatant sales pitches.
Although it may seem like a waste of time to create a course when this technique seems to be so overused, have you ever considered that this could be a way to sell more of your products and services?
Although the market seems to be flooded with courses, ebooks, and tutorials, there's alway room for this material provided it's high quality.
What is key is creating a course or ebook, or some other type of tutorial is to offer some real choice information nuggets your readers don't know.
Although you can create a course, ebook, or tutorial out of others' articles, this isn't really a good idea unless you can find really valuable, and useful, content.
If you decide to go this route, you'll need to do some research. There are plenty of top notch article directories where you can find articles to create your course:
Ezine Articles - http://www.ezinearticles.com
Go Articles - http://www.goarticles.com
Both of these article directories are general article directories and contain plenty of articles on just about any topic.
If you can't find enough quality articles to create your course, then you may want to consider more specialized article directories.
You can find find article directories here:
Directory of Article Directories - http://www.directoryofarticledirectories.com/ - Although this is a fairly new directory, you'll find quite a few niche article directories on a lot of different topics.
When selecting your articles, you should select at least seven. It takes an average of seven contacts with your reader to make the sale.
Send them out over a period of at least 30 days or more. One or two emails per week is plenty. Don't bombard your reader with email. Include a short note to your reader, and make sure that you mention your product or service. Be subtle about it. No one likes to be sold.
The other alternative is to write your own course. Personally, this is a better choice because your content is original. You have an opportunity to give your reader a few choice nuggets they won't know, and it's an opportunity for you to really show your potential customers what you really know.
Tie these nuggets to your products and services and show what your products and services can do for your readers, and you have a winner.
When you're ready to take your course to the next level, you need to publish it for wider distribution. Sites like Learno, http://www.learno.com, can help you publish your course, as well as turn your course into a real book for publication. This will allow you to leverage your work and share your knowledge and expertise more quickly.
By leveraging your work, you'll brand yourself as an expert more quickly. Potential customers who are interested in your offers will seek you out. This will save you time and money on your internet marketing efforts. by driving targeted visitors to your site.
Although using courses, ebooks, and tutorials to promote your products and services has been overused, if you create quality content and offer your visitor something useful, you'll increase your chance of making the sale.
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