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By developing a product after your customers tell you what they want, you can have a product for which there is demand. Let's say you're thinking about writing a software program for doing automotive repairs. It's for do-it-yourself car enthusiasts and does engine diagnostics that help increase fuel efficiency by five miles per gallon.

So, a guy buys this software (that doesn't exist yet), and he goes down to Radio Shack, gets a cable, hooks it to his car and his computer and with your software he gets the information displayed on his computer that he can use to diagnose his engine and accelerate his performance.

This could be a sharp idea, but is there a way to truly know that there is a need or desire for your product? You can know if there is a probability of success. You definitely don't want to spend all your spare time writing software if no one is going to buy it. This is how you check it out:

1. First write up some sort of informational "paper"; a white-paper, ebook, or guide. Title this paper "Engine Diagnostics For Improving Fuel Efficiency by 5 MPG, A How To Guide." Inside this "paper" you give them the scoop on how to do this the hard way. It takes you 3 days with the spreadsheet and the hardware from Radio Shack.

2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.

3. Put up an ad.

DIY Engine Diagnostics

Simple Procedure Improves

Your Car-5 MPG or Better

www.AutoDiag.com

On your home page will be a sales letter that lets visitors know about your ebook or whitepage. Following up with a series of emails with more info about your page.

4. Collect feedback and ideas from customers.

5. You can either sell your ebook or give it away gratis. But you have to have a plan. At the same time that you are marketing your ebook, advance your cause with your buyers.

6. Test your customers' response to your actual product idea. What do they say back to you? Are they interested? Do they pester you to find out when this will be available? Do they offer to pay you for it now, hoping to get first dibs on it when it comes out? If so, you know you've got a winner.

7. Market your product and watch the money roll in.

Your customers told you what they wanted and your answered by putting a product together just as they wanted it. Since you did this they will make your cash register sing.