Make Your Website Your Salesperson
by Anonymous on 2007-09-23
I put up a Website and I'm ready for business but no one is coming to my site. How do I get to the top of the search results?
So you've got the greatest product in the world. You know without a doubt that you could sell it by the truckload if you get to show it two people on the Internet. You set up a Website that you believe represents your product and company well. And nothing happens. Now what? You were expecting all sorts of sales and a comfortable income and all you have are questions.
Guess what? You're not alone. You have found yourself in the same spot as many other companies who have sought to make their fortune via the Internet. As with any business, once you've opened the doors or, in this case, launched the Website, you need to back it up with a solid marketing campaign. You need to get your name in front of the people who are looking for what you have to sell.
The first thing you need to do is to understand how traffic to your Website happens. What is it that people do in their Web searches that makes companies like yours show up in the search results? It's all about keywords and search engine placement.
Having a solid grasp of what keywords are being used to locate your product or service is the foundation of every Web marketing program. Without them, you are just shooting in the dark. You need to determine what search terms prospective customers would use to find you. Find out what search terms your competitors are using on their sites. Make sure that the keywords you choose are relevant to what you sell. If you start marketing to keywords that don't, or only marginally, have something to do with your business, you will instantly lose credibility and a valuable business opportunity. When people enter certain keywords, they have a specific set of expectations as to what they will find in the search results. We can deliver all the traffic and prospects you want, but if they are the wrong prospects you lose a lot more than a sale.
Pay Per Click and Search Engine Optimization SEO - once your keyword research is complete, the next step is to make sure your Website is visible to the search engines. There are two customary ways of doing this: paid and nonpaid. It is getting more and more difficult to tell the difference between paid and unpaid search results. Similar to the old argument about airing animated ads on a cartoon program, it is getting harder to tell where one ends and the other begins. Paid rankings, also known as pay per click advertising or PPC, is a very effective way to drive traffic to your site almost immediately.
Nonpaid search engine rankings, sometimes called organic rankings, improve as traffic to your site increases. One of the best things you can do to improve your nonpaid search engine rankings is to optimize your Website.
Search engine optimization (SEO) is basically the process of making a site search engine friendly. In general, an optimized site is more attractive to the search engines and will typically get higher search engine rankings. Optimization requires a specific process whereby the pages or uniquely prepared to get the search engines' attention. A successful optimization strategy includes content, keyword placement and specialized HTML coding on each page. Once your site is optimized, you can expect to see higher rankings on search engines coming your way, but it doesn't happen overnight. These rankings take time. After all, the folks at have the search rankings that you want have been at it for a while.
Every high-profile, successful Website has followed the same process to improve their search engine rankings. Shortcuts to this process will get you blacklisted by the search engines. We believe in a balanced approach that has the right mix of both paid and unpaid components.
By: Charles Dominick
http://www.ebusinesswiz.com
SEO Optimization Software
So you've got the greatest product in the world. You know without a doubt that you could sell it by the truckload if you get to show it two people on the Internet. You set up a Website that you believe represents your product and company well. And nothing happens. Now what? You were expecting all sorts of sales and a comfortable income and all you have are questions.
Guess what? You're not alone. You have found yourself in the same spot as many other companies who have sought to make their fortune via the Internet. As with any business, once you've opened the doors or, in this case, launched the Website, you need to back it up with a solid marketing campaign. You need to get your name in front of the people who are looking for what you have to sell.
The first thing you need to do is to understand how traffic to your Website happens. What is it that people do in their Web searches that makes companies like yours show up in the search results? It's all about keywords and search engine placement.
Having a solid grasp of what keywords are being used to locate your product or service is the foundation of every Web marketing program. Without them, you are just shooting in the dark. You need to determine what search terms prospective customers would use to find you. Find out what search terms your competitors are using on their sites. Make sure that the keywords you choose are relevant to what you sell. If you start marketing to keywords that don't, or only marginally, have something to do with your business, you will instantly lose credibility and a valuable business opportunity. When people enter certain keywords, they have a specific set of expectations as to what they will find in the search results. We can deliver all the traffic and prospects you want, but if they are the wrong prospects you lose a lot more than a sale.
Pay Per Click and Search Engine Optimization SEO - once your keyword research is complete, the next step is to make sure your Website is visible to the search engines. There are two customary ways of doing this: paid and nonpaid. It is getting more and more difficult to tell the difference between paid and unpaid search results. Similar to the old argument about airing animated ads on a cartoon program, it is getting harder to tell where one ends and the other begins. Paid rankings, also known as pay per click advertising or PPC, is a very effective way to drive traffic to your site almost immediately.
Nonpaid search engine rankings, sometimes called organic rankings, improve as traffic to your site increases. One of the best things you can do to improve your nonpaid search engine rankings is to optimize your Website.
Search engine optimization (SEO) is basically the process of making a site search engine friendly. In general, an optimized site is more attractive to the search engines and will typically get higher search engine rankings. Optimization requires a specific process whereby the pages or uniquely prepared to get the search engines' attention. A successful optimization strategy includes content, keyword placement and specialized HTML coding on each page. Once your site is optimized, you can expect to see higher rankings on search engines coming your way, but it doesn't happen overnight. These rankings take time. After all, the folks at have the search rankings that you want have been at it for a while.
Every high-profile, successful Website has followed the same process to improve their search engine rankings. Shortcuts to this process will get you blacklisted by the search engines. We believe in a balanced approach that has the right mix of both paid and unpaid components.
By: Charles Dominick
http://www.ebusinesswiz.com
SEO Optimization Software
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