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Most people writing articles focus on the increased traffic an article can produce. They do not realize that by making a few simple changes, they can not only generate traffic, they can make additional money! In the course of developing my strategy, I researched hundreds, maybe thousands, of articles on the subject. Many people provided great information on a particular subject, but failed to provide a link to their site. Some of the author resource boxes displayed nice looking photos, but still no link. When links were included, many of them pointed to their home page. It was obvious to me that these authors were trying to build traffic to their site. They were unaware that with the inclusion of another sentence or two, they could be increasing their income substantially.

When I began marketing articles, I focused on the income they could generate instead of the additional traffic they created. All of the articles I write are targeted to correspond to a product or service I’m promoting. This strategy has worked extremely well for me.

The reason it works is simple. People read my articles because they are interested in the subject matter. If they like my style of writing, the information I provide, and the design of my article, they will click my links. If they click on my links, there is a good chance that they will buy from me. If they do not like the article, they will most likely leave the article before finishing it. For that reason, only those interested in my work will click my links.

In addition, all of my articles are targeted to compliment the product I’m promoting. So, if they liked the article, there is a good chance that they will be interested in my promotion.

I close all of my articles with an offer for more information. I prefer to use a free information offer, as many more people will click through for a free report. If instead, you ask readers to: ‘Visit our site for more information,’ only about one third as many readers will click through.