Paying Referral Fees To Designers As A Creative Subcontractor - Should You Do It?
by Kirstin Carey on 2007-09-22
Kirstin,
I am a faux finisher and I do some murals, too. When my clients ask me for referrals for designers, I give them names of people whom I think can help them. Should I let the designer know that I referred them?
- Arlene, Baltimore, MD
Arlene,
Not only should you let the designer know you referred someone to her, you should also ask for a referral fee or a percentage of the contract if she gets the client.
In the creative industry it is somehow "standard" for designers to get a percentage of contracts for murals, faux finishes, and other artistic work, but somehow it is not standard for the reverse. He who has the client's trust is the one who holds all the power. Should you be the one who the client trusts enough to ask for a referral, you should be rewarded for giving that referral.
If someone refuses to pay a referral fee or percentage for work you handed to them, then work with other designers or vendors. There are plenty of people out there who understand the value of a "hot referral" and are thrilled to reward people for them.
We all know how difficult and costly it is to get a new client and how much time and effort is spent on marketing and selling. If someone hands you a "hot referral" that leads you right to new business, you should reward that person with a check. Don't see it as a loss of income, see it as a gain in new business. Without the referral, you wouldn't have had the business. Most successful businesses - in every industry at every level - make a portion of their revenue from money paid to them for referrals, and you should, too.
-Kirstin
I am a faux finisher and I do some murals, too. When my clients ask me for referrals for designers, I give them names of people whom I think can help them. Should I let the designer know that I referred them?
- Arlene, Baltimore, MD
Arlene,
Not only should you let the designer know you referred someone to her, you should also ask for a referral fee or a percentage of the contract if she gets the client.
In the creative industry it is somehow "standard" for designers to get a percentage of contracts for murals, faux finishes, and other artistic work, but somehow it is not standard for the reverse. He who has the client's trust is the one who holds all the power. Should you be the one who the client trusts enough to ask for a referral, you should be rewarded for giving that referral.
If someone refuses to pay a referral fee or percentage for work you handed to them, then work with other designers or vendors. There are plenty of people out there who understand the value of a "hot referral" and are thrilled to reward people for them.
We all know how difficult and costly it is to get a new client and how much time and effort is spent on marketing and selling. If someone hands you a "hot referral" that leads you right to new business, you should reward that person with a check. Don't see it as a loss of income, see it as a gain in new business. Without the referral, you wouldn't have had the business. Most successful businesses - in every industry at every level - make a portion of their revenue from money paid to them for referrals, and you should, too.
-Kirstin
About The Author: Kirstin Carey is the author of "Starving Artist No More: Hearty Business Strategies for Creative Folks". Kirstin knows that most creative professionals hate sales, contracts and discussing money. She consults creative folks on the business side of creativity so they make more money, attract better clients, and love what they do. Get proven strategies and insider secrets to help creative types like you get the business help you need at www.MyCreativeBiz.com