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Some products aren't inherently interesting, and certainly selling picture frames does not conjure up the romantic and exciting images that say, selling state of the art cars, haute couture fashion, or finest champagnes conjures up. However, a staple product such as picture frames ticks many of the basic marketing boxes. Everybody wants frames, every household and corporation has frames on display, frames can change with fashion, and they are not indestructible - frames can need replacing with time.

One of the prime downsides of supplying picture frames is transporting the inherently fragile glass. Though there are alternatives such as Perspex acrylic glass which are virtually unbreakable, most customers prefer traditional glass. Carriers can be excellent, but it only needs one person in the despatch chain to treat your company's package like a football and you have a product that needs replacing or refunding, normally resulting in a loss. For small despatches via courier a suitable packing solution found to be most effective is the use of a solid box, bubble wrap, and shredded paper. This packing aims to protect the impact of a package being thrown from the back of a lorry, and has reduced breakages to a minimum.

Datalite UK Ltd's subsidiary 'Frames Online UK' (See http://www.framesonlineuk.com ) has been selling picture frames on the web for a number of years; specialising in a niche market of supplying batches of frames to organisations as diverse as schools, local councils, small businesses and even the police - not often one has a chance of framing the police! Of particular success are the matching frame packs of a dozen A4 frames or six A3 frames. Frames Online UK has garnered a reputation of supplying a quality range of picture frames fast, with customer service paramount.

The Frames Online UK website originally contained a Bulk Picture Frame Supply section enabling customers to purchase larger quantities of frames at special discounted prices with delivery via pallet. The pallet despatch arrangement greatly reduces the breakage rate of frames to a bare minimum. This wholesale trade facility has been growing in popularity resulting in a decision to provision its own dedicated website.

The Frames Bulk Supply facility caters for an entirely different market of purchaser and includes shop retailers and large organisations and companies. The frames themselves range from cheap basic but solid economy frames, through to an excellent regular standard range, culminating in the finest range of professional quality frames suitable for large corporate displays.

Frames Online - Bulk Supply website is located at http://www.dataliteframes.co.uk and offers over sixty styles of picture frames, together with over twenty sizes ranging from the diminutive to the large. Frames can be ordered direct online, paid by credit card if required and delivery to any UK mainland address can be achieved within five working days. The website created provides a virtual wholesale warehouse experience where products can actually be viewed and selected; rather than customers picking items from a standard typed price list and hoping that items meet requirements.