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Are you thinking about starting an online program? Congratulations. The rewards can be tremendous—but only if you put your online program on the right path. It’s a mistake to think you can just throw a couple courses or programs up on the Internet, sit back, and count the enrollments. Many schools have tried that approach - and a year later had a long list of expenses and a short list of students.

We have all read about the big-name universities that launched distance learning programs to great fanfare. Then, 18 months later, they were out of the online business, red-faced and millions of dollars in the hole. As well, we all know about the tremendous success of the large for-profit schools which have huge amounts of capital to invest in their programs and, more importantly, their enrollment marketing efforts.

The question then is what are smaller education providers to do in a world of online learning populated by frightening failures and hyper-dominant competitors?

This report focuses on the special challenges small schools face when considering a distance education program. In it, I discuss the most common pitfalls 95% of small schools make that prevent them from achieving the success they want. Some of the mistakes are costly - depending on your situation - upwards of a million dollars (or more). Worst of all, you may not even know it until it’s too late. This paper will help you avoid that fate.

If your school is already online and your costs seem out of control… or you are overwhelmed with tech headaches… or you are not seeing the kind of success you envisioned - it’s not too late. Read on and discover how to substantially cut your costs…improve retention…reduce risk…put your eLearning program on autopilot…and have more students with less headaches.