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Outdated network marketing ideologies (some people call them
lies), have made failure a common destination for most
network marketers in our industry.

The "everyone is your prospect" (and other tired theories),
end up making you feel frustrated and incompetent, not to
mention it sets you up for failure.

Why? Because you go out and try to "sell" your product or
your business opportunity to everybody you come in contact
contact with and then feel like a loser when people
repeatedly tell you they're not interested!

Here's the reality: not everyone is a prospect for your
business opportunity or product despite what you've been
taught. Shocker huh?

Although your upline and in some cases, your company has
drilled it into your head that everyone is a prospect for
what you're marketing, you must keep in mind you're in
business and not everyone wants what you're selling.

You must know that it's to your company's benefit for you to
think that you have a huge market with wide-open arms just
ready for your product. That's probably how they sold you on
the opportunity - right?

Take for example the three foot rule. The three foot rule is
an offshoot of the "everyone is your prospect" theory. This
is where you find a catchy phrase to start a conversation
with anyone and everyone who's unlucky enough to venture
within three feet of you. The goal is to "work" your
opportunity into the conversation. Don't you feel phony when
you do this?

Don't get me wrong, there's nothing wrong with making small
talk with strangers when you're out and about, but if your
only reason for doing so is to get an "opening" to pitch
your business, then its contrived. Besides, most people can
sense when you're insincere and fake. Who do you think
you're fooling?

Now, think about it. What kind of role-modeling are you
showing for your potential prospect anyway? After you pitch
them your opportunity, the first thing that comes into their
mind is: will I have to go up to strange people in public
places to recruit for my business too? I don't want to do
that... this is not for me.

You are making your potential prospects even more resistant
to your proposition with your actions and you don't even
know it. But maybe you do, because the three foot rule and
the other "lies" you've been practicing and believing in
have not been working.

It's a reality that you feel awkward prospecting this way,
but your upline says it's one of the "techniques" we use.

Your family hates taking you out in public places, like
restaurants and stores, because they know you're going to
launch into your network marketing spiel at any given
moment. They're embarrassed and ashamed you work your
business this way. You're like a lion on the prowl in the
Serengeti!

The more you conduct yourself this way, the more you feel a
lost of your dignity. You feel like a schmuck, like the
creepy guy that sits alone in the back of a movie theatre
watching a children's flick and talking to himself.

Despite what you've been told, not everyone is your
prospect. That can never be! Some people are happy working a
job. Some people are so fearful and distrustful of business
people that they could never muster up the courage to become
one of them. Some people don't like risk. Some people just
aren't qualified to be their own boss.

By now, if you've done the three foot rule for any length of
time, you know that it is not a good use of your time. In
fact you are getting frustrated and angry that you have to
resort to such tactics, but you feel you are obligated to
use any wacky prospecting technique your upline comes up
with.

If your upline told you to dress up as a clown complete with
the big red nose and rainbow curly wig and go door to door
prospecting, you'd do it because your upline told you it
worked. You want to be teachable and trainable, so you do
anything they tell you to do, much to your displeasure.

Around about now you are ready to quit. You've had enough of
the "everyone is your prospect" lie and other lies. The
reason you are not having much success is because...

You are not going after your target market! Your job is not
to convince, bribe or convert anyone into having a business.
Your job is to talk to people who are on the same page as
you. In other words you want people who are actively seeking
out a solution to their problem and you want them coming to
you first.

When people seek you out, you are seen as an expert. When
it's the other way around you are seen as a pest and a
desperate one at that. Why would you want to waste valuable
time trying to convince uninterested people of your
opportunity or to try your product?

The reality is that if you keep believing the "lies" or the
ineffective marketing techniques your upline is telling you
to do, you will not have much success if any success at all.

If you want to have massive success you must go after your
target market. I promise you that you will drastically
reduce your chances of failure in this industry by doing so.