What Is Website Marketing? 3 Myths Exposed
by gnomesociety on 2007-09-23
When you finally launch your website, if you don't have a marketing plan in place for bringing your site real targeted visitors, you are basically flying by the seat of your pants. Just hoping that people who are interested in the information, products or services offered on your site will somehow find it will get you absolutely nowhere. People are often so desperate for visitors though, that they'll often jump on any website marketing service that sounds good. Unfortunately, some of the best sounding marketing offers are often the worst for your website. Here are three to watch out for.
Website Marketing Myth 1: Cheap Targeted Hits Services Will Help Your Site
Even to this day, you will find advertisers going after new webmasters by selling packages of thousands or even tens of thousands of "targeted hits" and even "targeted visitors" for low prices. Avoid these like the plague. While the companies selling these packages often do send a lot of so-called traffic to your site, they often use techniques that suck up your bandwidth but don't actually bring any interested people to your site.
Of course, truly targeted visitors will be the lifeblood of your website. Getting them requires research and marketing that involves search engine optimization and proper link building. Any offer that sounds like a quick fix is likely too good to be true.
Website Marketing Myth 2: Thousands Of Instant Incoming Links Is Good For Your Site
Speaking of link building, you also need to watch out for marketing ads that offer to place incoming links to your site on thousands of other websites in a short period of time. While link building when done correctly can still improve your site's search engine rankings and traffic, these fast and cheap link building services can do just the opposite.
This is because they often place your link on thousands of pages of unrelated and often spammy websites. When the search engines see all these links pointing to your site on pages that have nothing to do with your site's topic, it sets off a red flag. The search engines know you are trying to cheat your way to higher rankings. Because of this, using these services will almost never help increase traffic to your site. In worst case scenarios, using these types of services can even get your site permanently banned from the search engines.
Website Marketing Myth 3: A Number One Ranking Equals Traffic To Your Site
If you search for website marketing services you will be overwhelmed by offers from self-proclaimed search engine optimization specialists who guarantee to get your site "Number 1" rankings in the search engines. While this sounds good, the fact is it is very easy to get top rankings for many phrases - especially phrases that no one is searching for. A top ranking for an unsearched phrase is nothing but a waste of your time and website marketing budget.
Make sure that any search engine optimization service you use provides you with data that estimates how many people search for the phrases you are going to optimize your site for. Remember, it is almost impossible to get high rankings for heavily searched keyword phrases and you should be suspicious of any service that claims they can do this.
Website Marketing Myth 1: Cheap Targeted Hits Services Will Help Your Site
Even to this day, you will find advertisers going after new webmasters by selling packages of thousands or even tens of thousands of "targeted hits" and even "targeted visitors" for low prices. Avoid these like the plague. While the companies selling these packages often do send a lot of so-called traffic to your site, they often use techniques that suck up your bandwidth but don't actually bring any interested people to your site.
Of course, truly targeted visitors will be the lifeblood of your website. Getting them requires research and marketing that involves search engine optimization and proper link building. Any offer that sounds like a quick fix is likely too good to be true.
Website Marketing Myth 2: Thousands Of Instant Incoming Links Is Good For Your Site
Speaking of link building, you also need to watch out for marketing ads that offer to place incoming links to your site on thousands of other websites in a short period of time. While link building when done correctly can still improve your site's search engine rankings and traffic, these fast and cheap link building services can do just the opposite.
This is because they often place your link on thousands of pages of unrelated and often spammy websites. When the search engines see all these links pointing to your site on pages that have nothing to do with your site's topic, it sets off a red flag. The search engines know you are trying to cheat your way to higher rankings. Because of this, using these services will almost never help increase traffic to your site. In worst case scenarios, using these types of services can even get your site permanently banned from the search engines.
Website Marketing Myth 3: A Number One Ranking Equals Traffic To Your Site
If you search for website marketing services you will be overwhelmed by offers from self-proclaimed search engine optimization specialists who guarantee to get your site "Number 1" rankings in the search engines. While this sounds good, the fact is it is very easy to get top rankings for many phrases - especially phrases that no one is searching for. A top ranking for an unsearched phrase is nothing but a waste of your time and website marketing budget.
Make sure that any search engine optimization service you use provides you with data that estimates how many people search for the phrases you are going to optimize your site for. Remember, it is almost impossible to get high rankings for heavily searched keyword phrases and you should be suspicious of any service that claims they can do this.
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