What you need to know about video product distribution
by Evan Allard on 2007-09-22
It's easier than ever to create a video product for sale on the Internet. All right, I know you can't compete with the big media corporations if your dream is to produce the next Lord of the Rings Trilogy. (In that case, your goal should be to get a job at a production studio and work your way up.)
But creation and distribution of online video products has become so easy-and so economical-that anyone with an Internet connection can become a broadcaster of video content for the Worldwide Web. (The faster your server connection, the better-a broadband connection is ideal for uploading video content to the Internet.)
The quality and simplicity of Rocketboom illustrates how fast the revolution in Internet technology is transforming delivery systems. Licensing and distribution costs used to require an investment of millions of dollars to get a broadcast TV channel on the air. Rocketboom is created with a consumer-level video camera, a notebook computer, and a simple set. It looks and feels like a commercial TV broadcast, but it has no budget for advertising. The videos are produced on simple sets, but the content is as smooth and as professional as anything broadcast on television. The cost of storage and bandwidth space on the Internet is so cheap today that a video channel like Rocketboom can be launched with virtually no investment at all.
With the tools available today, it has become very easy and inexpensive to create and distribute video products.
The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online.
How to distribute your video product on the Internet? Once you have created, captured, and uploaded your video to an Internet site, it's easy to distribute your video content over the Internet. (Technically, a video product does not become a "podcast" until it has an RSS feed attached to it.) Almost all blogging software has built-in RSS capability, which is the easiest way to distribute a video product over the Internet.
Test the market. You don't have to quit your day job to start creating video products to sell on the Internet. Most people think that great companies are established by entrepreneurs who risked everything to test a business idea. The truth is that many successful Internet entrepreneurs launch and test their business systems without quitting their jobs.
By using a free service like FeedBurner, you make it easier for people to find you and to remember you. Whenever you post a new video on your blog, FeedBurner updates your RSS feed and alerts all the video distribution channels, as well as your blog's subscribers.
But creation and distribution of online video products has become so easy-and so economical-that anyone with an Internet connection can become a broadcaster of video content for the Worldwide Web. (The faster your server connection, the better-a broadband connection is ideal for uploading video content to the Internet.)
The quality and simplicity of Rocketboom illustrates how fast the revolution in Internet technology is transforming delivery systems. Licensing and distribution costs used to require an investment of millions of dollars to get a broadcast TV channel on the air. Rocketboom is created with a consumer-level video camera, a notebook computer, and a simple set. It looks and feels like a commercial TV broadcast, but it has no budget for advertising. The videos are produced on simple sets, but the content is as smooth and as professional as anything broadcast on television. The cost of storage and bandwidth space on the Internet is so cheap today that a video channel like Rocketboom can be launched with virtually no investment at all.
With the tools available today, it has become very easy and inexpensive to create and distribute video products.
The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online.
How to distribute your video product on the Internet? Once you have created, captured, and uploaded your video to an Internet site, it's easy to distribute your video content over the Internet. (Technically, a video product does not become a "podcast" until it has an RSS feed attached to it.) Almost all blogging software has built-in RSS capability, which is the easiest way to distribute a video product over the Internet.
Test the market. You don't have to quit your day job to start creating video products to sell on the Internet. Most people think that great companies are established by entrepreneurs who risked everything to test a business idea. The truth is that many successful Internet entrepreneurs launch and test their business systems without quitting their jobs.
By using a free service like FeedBurner, you make it easier for people to find you and to remember you. Whenever you post a new video on your blog, FeedBurner updates your RSS feed and alerts all the video distribution channels, as well as your blog's subscribers.
About The Author: Author: Evan Allard runs an information web site about Video Product Creation and What you need to know about video product distribution This and other unique content video product creation articles are available with free reprint rights.